Inbox is a weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox has been born! It will feature items from around the world of whisky and will be published by us each Friday. Within Inbox we will write a couple of lines about each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So grab a dram and we hope that you enjoy ...
Glenfiddich – ‘One Day You Will …’ campaign launched
The famous Speyside distillery have announced a new advertising campaign that they believe is a departure from traditional single malt marketing and will strengthen the brand’s position as the world’s number one single malt whisky. The campaign is called One Day You Will … and encourages consumers to meet life’s exciting challenges. It will involve printed and filmed advertisements, including new cinema promos, and ties in with the recent Glenfiddich Explorers launch. More information will shortly be available on www.glenfiddich.co.uk.
Glenglassaugh - Manager's Legacy bottlings
The reborn Speyside distillery has proudly announced a new range of single cask bottlings named the Manager's Legacy. Four bottlings are being released to commemorate the work of the distillery's four managers between 1960 and 1986, when Glenglassaugh was closed. Each will be named after one of the four - Walter Grant, Bert Forsyth, Jim Cryle and Dod Cameron - and will be selected from the corresponding years of their tenures. The Jim Cryle and Dod Cameron are released in early November, with the other two following in early 2011. Check out www.glenglassaugh.com for more details.
Jura – Anniversary bottling announced
The island distillery was founded in 1810 and celebrates its 200th anniversary this year. To celebrate this, they are releasing a special limited edition 21 years old whisky to sit alongside their current award winning range. The whisky has been matured in vintage Oloroso sherry casks and will be available from the distillery and selected retail partners. Jura are also offering 21 free trips to the island and distillery as part of the release. For further info, go to www.isleofjura.com.
The World’s Best Whiskies – new book launched
In this new book, Dominic Roskrow the eminent whisky writer, journalist and author of the excellent blog The Whisky Tasting Club, has selected 750 of what he considers to be the best whiskies in the world. In conjunction with this, he is undertaking a mini book signing tour of the UK calling at Edinburgh, Glasgow, St. Andrew’s, Norwich, Guildford and Abingdon. Dominic has also recorded a number of clips for YouTube about whisky and whisky tasting. We have included one below. Enjoy!