Friday, November 19, 2010

Inbox > November 19, 2010

Inbox is a weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox has been born! It will feature items from around the world of whisky and will be published by us each Friday. Within Inbox we will write a couple of lines about each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So grab a dram and we hope that you enjoy ...
International Wine & Spirits Competition awards
A number of distilleries and whisky companies are celebrating following the prestigious International Wine & Spirits Competition (or IWSC) awards night, which was held in London this week. Here are a few of the notable winners from the press releases that we have received.

Independent Irish distillery Cooley have won the European Distillery of the Year for the third year running, with Managing Director Jack Teeling commenting, “our success is based on innovation, a range of world class whiskies and a lot of hard work!” Elsewhere, the family owned William Grant & Sons were awarded two top prizes – Distiller of the Year and International Distiller of the Year. Brian Kinsman, Grants’ Master Blender, commented, “We’re absolutely delighted – it is truly testament to the hard work that the whole team put in to produce the very best drams”.

Macallan – 64 years old sells for $460,000!
This bottle of Macallan single malt was sold earlier this week by auction house Sotherby’s in New York. An unidentified female buyer paid a whopping $460,00 (£288,000) for it, making it by far the most expensive whisky ever sold. The money from the sale, plus other money raised from a 12 city world tour where consumers could pay for 10cl samples, will go to charity:water – an organisation that helps provide safe drinking water in under privileged areas of the world. The whisky is so expensive as it is the oldest Macallan single malt whisky ever released (64 years of age) and is housed in a bespoke and unique handmade crystal decanter from the famous Lalique company.

The Whisky Shop – New TV advert
The UK’s largest whisky retail chain has launched its new innovative TV advert. The Whisky Shop chain currently has 16 stores in Scotland and England – for store locations, check out their website - and the advert will be screened over the next two weeks on Scottish TV. The advert attempts to make buying whisky easier by demystify the tasting notes associated with whisky. This is shown by physically mixing two key descriptors together, next to the whisky for which these descriptors are commonly used. To view the advert, click the link below.

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