Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. Here is what has caught our attention this week ...
Brown-Forman, the owners of the Jack Daniel's American whiskey brand, have launched the Tennessee Fire expression on to the UK market. It was originally released in the USA last year and has proved successful. Tennessee Fire is a cinnamon infused liqueur using the brand's best selling Old No.7 whiskey as a base. It has been introduced to the bar trade and is retailing exclusively through the Tesco supermarket chain for an initial period. A bottle will cost £25. More details are available at www.jackdaniels.com.
Beam Suntory have announced details of an innovative new product that will be appearing shortly. The Jim Beam Kentucky Dram is a bourbon that has been blended with a peaty Highland Scotch single malt to add smoky and earthy notes to Jim Beam's vanilla and oaky character. It will be bottled at 40% ABV and will be available in the travel retail sector from mid-July. The recommended price for the Kentucky Dram will be £35.
Michael Cockram, Marketing Director for Beam Suntory, said: “Bourbon is growing at a phenomenal rate across the globe and we are committed to building the category and educating drinkers on bourbon’s heritage. The launch of this product will provide something unique for consumers in travel retail and also elevate bourbon, by inviting consumers who already enjoy it to explore the category at a higher level.”