Friday, June 12, 2015

Inbox - The Week's Whisky News (June 12, 2015)

Welcome to this week's Inbox.  For those that have recently discovered us, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. Here is what has caught our attention this week ...


Jack Daniel's - Fires it up
Brown-Forman, the owners of the Jack Daniel's American whiskey brand, have launched the Tennessee Fire expression on to the UK market.  It was originally released in the USA last year and has proved successful.  Tennessee Fire is a cinnamon infused liqueur using the brand's best selling Old No.7 whiskey as a base.  It has been introduced to the bar trade and is retailing exclusively through the Tesco supermarket chain for an initial period.  A bottle will cost £25.  More details are available at

Jim Beam - Scotch & Bourbon
Beam Suntory have announced details of an innovative new product that will be appearing shortly.  The Jim Beam Kentucky Dram is a bourbon that has been blended with a peaty Highland Scotch single malt to add smoky and earthy notes to Jim Beam's vanilla and oaky character.  It will be bottled at 40% ABV and will be available in the travel retail sector from mid-July. The recommended price for the Kentucky Dram will be £35.

Michael Cockram, Marketing Director for Beam Suntory, said: “Bourbon is growing at a phenomenal rate across the globe and we are committed to building the category and educating drinkers on bourbon’s heritage. The launch of this product will provide something unique for consumers in travel retail and also elevate bourbon, by inviting consumers who already enjoy it to explore the category at a higher level.”


Matt Williams said...

Not sure about a scotch and bourbon mix. Will have to try that one.

Cavalry Bourbon said...

Thanks for sharing this useful information. Bourbon whiskey is very famous is US. That's a great!