London - The Gin Capital of the World?

Gin cocktails are helping London to first position.

London has long been associated with gin and the history and heritage of both are intertwined. From its introduction to the UK by William of Orange from Holland in the 1600s through the Gin Craze of the mid-1700s to the modern resurgence and resulting boom, the city has playing a key role. So, is London the current gin capital of the world?

Gineration X - Keeping The Gin Boom Alive

* This article was written by Matt Chambers of Whisky For Everyone and originally appeared on the Huffington Post UK on 14/12/17.

The last couple of years have seen the re-birth of gin, a spirit that many considered long dead. It has shaken off its historical ‘mother’s ruin’ image to capture the imagination of consumers like almost no other spirit category has before.

Shops and bars are awash with different gin brands and new products seem to pop up every week. Gin palaces, often dens of iniquity in the past, are re-opening. Gin is cool again and consumers are lapping it up.

But what has driven this boom and how long can it be sustained?