Showing posts with label jozef youssef. Show all posts
Showing posts with label jozef youssef. Show all posts

Wednesday, February 3, 2016

Huffington Post Revisited Part 3 - Think You Know How To Taste Whisky? Think Again ...

Matt of Whisky For Everyone has been writing on the Huffington Post UK since being invited as a contributor to the blogging site in 2012.  His posts in the Lifestyle section are increasingly popular, so we thought we would publish the most-read articles in case you have not seen them before.  This week we will show three posts on Whisky For Everyone for the first time.  This one about an innovative brand launch changed how Matt viewed whisky tastings and opened his mind to experience more.

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Think You Know How To Taste Whisky?  Think Again ...
Posted on HuffPostUK on 23/9/15 - click here to view the original article.



As a London-based whisky commentator I get regularly invited to whisky tastings and brand launches. Most follow tried and trusted routines. Nothing wrong with that, but they can seem formulaic sometimes. Sometimes something changes your thoughts, opening both eyes and mind. For me, this came at the recent launch of a new Chivas Regal whisky.

The words 'Experimental Chef' and 'Exploration Lab' on the invitation filled me with a slight sense of dread. I pictured a gimmicky tasting, albeit in a cool venue, that would push food and whisky pairing. Quickly I discovered just how wrong those initial feelings would be ...