When details of the latest super premium Scotch single malt were released earlier this week, they seemed to cause quite a stir across social media platforms and the whisky drinking community. Comments such as “looks nice but way too expensive”, “outrageous pricing” and “what a rip-off” were vented, but were frankly predictable.
But do these comments have an element of correctness, or are they simply naïve and showing a lack of understanding about the economics of the whisky industry? Why are old whiskies priced as they are?
