Inbox - December 20, 2013

Welcome to this week's Inbox.  For those that have recently discovered us, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Inbox will take a short break over the festive period and will return on Friday 3 January 2014, news permitting.

Inbox - November 23, 2012

Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.

As with the previous weeks, this last week has proved hectic for all four of us as we have hit Christmas trading in our day jobs.  It has proved difficult to get any blogging done as a result.  Please bear with us over the coming weeks - posts will appear, but less frequently and when we have any spare time.  Here is what has caught our attention this week ...

Johnnie Walker - Where Flavour Is King

The world's biggest selling whisky brand has this week launched a new global marketing campaign.  Normally, we would include such news in our weekly Inbox feature but we feel that the impressive quality, scale and magnitude of the photography and workmanship in the new Johnnie Walker Where Flavour Is King campaign warrants a full blog post.  This thinking may have something to do with the fact that both myself and Karen are from photographic backgrounds, having studied the subject to a decent level.  In this respect, it is easily the best and most engaging new whisky campaign that we have seen this year.