Friday, March 25, 2011

Inbox > March 24, 2011

whisky for everyone inbox logoInbox is our weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox has been born! It features items from around the world of whisky and is published by us each Friday. Within Inbox we will write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So here goes with this week's news - grab a dram and enjoy ...
Bulleit > New rye version launched
bulleit ryeThe American brand, owned by Diageo, has announced a new addition to its whiskey range - Bulleit Rye. The new whiskey has initially been launched in the USA, but will reach the Australian, German and UK markets within months. Bulleit Rye has reportedly the highest rye grain content of any American whiskey, being made from a recipe with 95% rye and 5% malted barley. The recipe is a modern adaption of one that was produced by the brand's founder, Augustus Bulleit, in 1830. It has been matured for a minimum of four years in new oak casks and is bottled at 45% ABV for the US and 40% for the other markets. The recommended retail price will be $27.99.

Gordon & MacPhail > Auction for Japan
glenlivet 70 years old from gordon & macphailA couple of weeks ago we featured the launch of a Glenlivet 70 years old single malt from the Elgin based independent bottler Gordon & MacPhail. The whisky (pictured, left) is extremely limited (there are only 100 bottles) and has a recommended retail price of £13,000. Gordon & MacPhail have decided to donate bottle number 1/100 to be auctioned, with all proceeds going to the British Red Cross Japan Appeal - one of the charities that is helping with aid to Japan following the recent earthquake and tsunami devastation. The auction is being held at Bonham's auction house in Edinburgh on next Tuesday evening 29 March at 7pm in. The main event is preceded by a reception and talk by whisky expert Charles Maclean.

Jack Daniel's > New Tennessee Honey launched
jack daniel's tennessee honeyThe famous American distillery in Lynchburg, Tennessee has announced the launch of a new product - the Jack Daniel's Tennessee Honey. The product will be available in all US states from April, will have a recommended retail price of $22 and will come in different sized bottles. It is made with Jack Daniels' famous Old No.7 whiskey and a honey liqueur made with honey from hives located on the distillery site. Jack Daniel's Master Taster Jeff Norman says, "Jack Daniel's Tennessee Honey brings together two complementary tastes in a new way. Whether it's chilled, straight or served in drinks with other mixers like lemonade, tea or ginger ale, we think you will really love its unique taste and smooth character".

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