Tuesday, May 24, 2011

The Balvenie Whisky Den

balvenie whisky denThe Balvenie Whisky Den is a new consumer experience from the guys at the famous Speyside distillery. They have created an interactive whisky experience in the centre of London by taking over a disused shop space for a month. The Whisky Den is located in Tavistock Street (nearest tube - Covent Garden) in the heart of Theatreland and offers everyone the chance to witness some of the hand crafted skills that make Balvenie whisky. Marketed as 'bringing a piece of Speyside to London', a creative installation has been created which is evolving over the duration of the month. It is open to everyone every day between 1pm and 8pm and will run until Sunday 5 June. There is also a sampling bar within the installation, which offers drams of the Balvenie core range plus a couple of special limited edition expressions.

Balvenie is one of the most famous names in the world of whisky. It was founded in 1892 by William Grant, who wanted to build a new distillery in the Speyside region so as to help his other distillery at Glenfiddich to meet increasing consumer demand. Grant decided to renovate nearby Balvenie House and its outbuildings. Balvenie is a large distillery capable of producing 5.5 million litres of spirit a year and is described as 'the complete distillery', due to the fact that every process of production takes place on the site - they grow some of the barley on land adjoining the distillery buildings (the only distillery to do this), have an active malting floor and make casks at their own cooperage. Balvenie has been one of the world's best selling single malt whiskies for a number of years and consistently remains in the top 10.

For further information on the Balvenie distillery, please visit the distillery profile page on our website www.whiskyforeveryone.com.

Over the last week, both of us have visited The Balvenie Whisky Den. It is a unique experience that combines the sampling of some fine single malt whiskies with the elements and skills that it takes to make it. If you are in central London before 5 June, we urge you to go and take part in the Whisky Den and sample some of Balvenie's whiskies, including the new Batch 4 of their Signature bottling - our review of this will follow shortly! If you can't make it, then we have put together a short video tour of the Whisky Den and all of its installations (including a malting floor and some very creative sculptures and furniture!) for you. Click below and we hope that you enjoy.

1 comment:

Chivas, Johnnie Walker, Hennessy, Remy martin said...

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