Inbox - The Week's Whisky News (March 13, 2015)

Welcome to this week's Inbox.  For those that have recently discovered us, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. Here is what has caught our attention this week ...

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Glenmorangie - Pops up in London

The popular Highland single malt brand of Glenmorangie are opening a pop-up bar in central London to showcase their whiskies.  The Glenmorangie Unseen Bar will enable guests to sample expressions from the full range and try bespoke cocktails that creatively use Glenmorangie.  Further features include The Glenmorangie Vault, an exclusive room at the rear of the venue where some of the brand's rarest whiskies will be on offer as well as food and whisky pairing sessions.  The bar is the first of a series of 'Unseen' activities that are designed to bring to life the unseen artistry behind the brand.

The Glenmorangie Unseen Bar will be open from today (March 13) until Saturday March 21, with the exception of Sunday March 15 when it will be closed.  It is located at 15 Bateman Street, London W1D 3AQ.  Entry is free of charge.  For further information, please visit www.glenmorangie.com.

Jameson - Bottle it
The leading Irish whiskey brand has announced that customers can now fill their own 70cl bottle of Jameson if they are at either of their visitor centres. The scheme was launched by Brian Nation, the Master Distiller at Midleton (where Jameson is made) at the Old Jameson Distillery in Dublin this week.  It will also be available at the Jameson Experience at Midleton in Co. Cork.  Nation filled the first ceremonial bottle (pictured, left).

The whiskey is named Select Reserve Black Barrel and is a blend of single pot still and small batch grain whiskeys.  Visitors will be able to 'Bottle Your Own' from a live cask, which will be at the natural cask strength, at each location.  They will then personalise their own label with their name, date, cask number and details and the ABV, before filling in an official ledger to legally record the bottle.  The cost will be €100 each.