It seems that everyone is constantly trying to predict the next big thing? What is the next trend? It is human nature to seek constant change and development, and this urge covers all walks of life.
The whisky world generally works at a somewhat slower pace than most industries. However, it is not averse to evolution and innovation. This was recently brought in to focus at an event, hosted by the Scotch Malt Whisky Society, looking at the future of whisky.
