The Blue Label Legendary Eight is one of three special bottlings by Johnnie Walker, the world's best selling Scotch whisky, for its 200th anniversary. The other two new whiskies are the Celebratory Blend and the Bicentennial Blend, both released under the John Walker & Sons name. There is also a special commemorative pack for the regular Blue Label bottling. The three new whiskies are all limited editions and have been created by Jim Beveridge OBE, the Master Blender for Johnnie Walker, and his team at Diageo. John Walker opened his grocery shop in King Street, Kilmarnock in 1820 and began blending his own whiskies in the cellar.