Laphroaig (pronounced la-froyg) is one of the most famous names in the world of Scotch whisky and is known for its very peaty and smoky style of single malt. In fact the 10 years old expression is the biggest selling malt in this category and helps put Laphroaig in ninth place for total sales in 2013*. The name is derived from the Gaelic meaning 'beautiful hollow by the broad bay'. Laphroaig was one of the whiskies that got us in to the peaty flavour, so Matt C was delighted when he recently got invited for a special tour as part of Beam Suntory's Peated Malts of Distinction launch.
