Showing posts with label whisky marketing. Show all posts
Showing posts with label whisky marketing. Show all posts
Thursday, September 13, 2012
Johnnie Walker - Where Flavour Is King
The world's biggest selling whisky brand has this week launched a new global marketing campaign. Normally, we would include such news in our weekly Inbox feature but we feel that the impressive quality, scale and magnitude of the photography and workmanship in the new Johnnie Walker Where Flavour Is King campaign warrants a full blog post. This thinking may have something to do with the fact that both myself and Karen are from photographic backgrounds, having studied the subject to a decent level. In this respect, it is easily the best and most engaging new whisky campaign that we have seen this year.
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