Thursday, December 21, 2017

Gineration X - Keeping The Gin Boom Alive

* This article was written by Matt Chambers of Whisky For Everyone and originally appeared on the Huffington Post UK on 14/12/17.


The last couple of years have seen the re-birth of gin, a spirit that many considered long dead. It has shaken off its historical ‘mother’s ruin’ image to capture the imagination of consumers like almost no other spirit category has before.

Shops and bars are awash with different gin brands and new products seem to pop up every week. Gin palaces, often dens of iniquity in the past, are re-opening. Gin is cool again and consumers are lapping it up.

But what has driven this boom and how long can it be sustained?

Friday, December 15, 2017

Inbox - The Week's Whisky News (December 15, 2017)

Welcome to Inbox.  For those new to WFE, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Friday, December 8, 2017

Inbox - The Week's Whisky News (December 8, 2017)

Welcome to Inbox.  For those new to WFE, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Wednesday, December 6, 2017

Life After Whisky - What Happens To A Cask?


Ever wondered what happens to all of those old whisky casks?

A recent event in London that I attended saw a whisky company collaborate with a bicycle manufacturer to produce something extraordinary from used whisky barrels. It got me thinking about some of the innovation that is going on in the whisky industry.

But what normally happens to a wooden cask once its days of maturing whisky are finished? What do people do with them? The answer is different in different places.