Matt of Whisky For Everyone has been writing on the Huffington Post UK since being invited as a contributor to the blogging site in 2012. His posts in the Lifestyle section are becoming increasingly popular, so we thought we would publish the most-read articles in case you have not seen them before. This week we will show three posts on Whisky For Everyone for the first time, starting with his most recent one - Is Scotch Whisky Dead? This has over 1,700 Likes on Facebook to date.
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Is Scotch Whisky Dead?
Posted on HuffPostUK on 13/1/16 -
click here to view the original article.
The publication of a book last Autumn created a serious stir amongst the whisky community. In fact, it created a stir in the wider world with issues raised and tackled by the UK and global media.
The book in question was the 2016 edition of Jim Murray's Whisky Bible, an annual release that has become the world's best selling whisky publication. Murray samples around 4,000 whiskies each year and the book is a collection of his tasting notes and personal scores. Whisky fans wait to find out his top marks and these can make brands an instant success overnight. Murray is a powerful influencer and many consumers naturally follow his recommendations. So, why the fuss this year?