Inbox > October 15, 2010

Inbox is a weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox has been born! It will feature items from around the world of whisky and will be published by us each Friday. Within Inbox we will write a couple of lines about each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So grab a dram and we hope that you enjoy ...
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Benriach Distillery Co – new executive member
The independent company that own the Speyside distilleries of Benriach and Glendronach have announced the appointment of Donald MacLellan as International Market Development Executive. He joins the innovative Benriach Distilling Co from another independent distillery – Bruichladdich on Islay. He will be responsible for developing business in new markets such as Central and South America and Eastern Europe, as well as raising Benriach and Glendronach’s profile on social media sites such as Facebook and Twitter.

Danny Boy – new product launched
There will shortly be an Irish cream liqueur added to the range of Danny Boy Irish whiskies. The range currently consists of a premium blend and a 15 years old single malt, both of which are made under license at the Cooley distillery and both of which have recently started to pick up industry awards. Danny Boy is owned by Peter Lavery, a former bus driver who won £10 million on the UK’s National Lottery in 1996. For further information, go to www.dannyboywhiskey.com.

Jim Murray Whisky Bible 2011 – results released
The new version of the iconic whisky book has now been released and the whisky world has the answers to what he has rated as the ‘best whiskies in the world’. This year influential whisky writer Murray has voted the Ballantine’s 17 years old blend as his number one, commenting that it is “one of the most beautiful, complex and stunningly structured whiskies ever created”. He gave Thomas H. Handy Sazarac Rye second spot and W. L. Weller 134.8 Proof third - both of which are American whiskies made at the Buffalo Trace distillery in Kentucky. For more results and whisky info, go to www.whiskybible.com.

The Whisky Show 2010 – taste Dalmore Trinitas 64
Dalmore Trinitas 64 has captured the whisky headlines this week for becoming the most expensive whisky ever sold. There are only three bottles in existence, with each worth £100,000 and two have been sold already! The third will be sold at the forthcoming Whisky Show 2010, held in London at the end of the month. The organisers have announced that one lucky ticket holder will also get the chance to taste this rare whisky. For further information about this or to buy tickets for the show, go to www.thewhiskyshow.com.