Inbox is a weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox has been born! It will feature items from around the world of whisky and will be published by us each Friday. Within Inbox we will write a couple of lines about each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So grab a dram and we hope that you enjoy ...______________________________________________________________
Glenfiddich - iPhone app launched
The famous Speyside distillery owned by William Grant & Sons has announced the launch of the Glenfiddich application (or app for short) for the iPhone. The app attempts to bring the Glenfiddich whisky experience to beginners and connoisseurs alike and contains a number of interesting features. These include the Dram Directory (a list of selected bars and pubs in the UK that serve Glenfiddich - it tells you the closest one to your current location), Glenfiddich Distilled (lists of facts about all aspects of Glenfiddich, including history, production, products, Glenfiddich Explorers and video clips) and Malt Mastermind (a multiple choice quiz that helps brush up your Glenfiddich knowledge). The app can be downloaded for free from the App Store. We have downloaded it - it looks good and is very informative (plus the quiz is fun, if not annoyingly tricky in places!)
Jura - new photographic competition
The Jura distillery, owned by Whyte & Mackay, have announced the launch of Wish You Were Here - an online photographic competition in which they ask for your images of the world's most inspiring places. They have teamed up with VisitScotland as part of a new initiative to get people to visit Scotland and sample some of its speciality foods and drink. The prize is for three lucky winners (one from the UK, one from Europe and one from the USA) and includes a week long stay on the isle of Jura with all travel arrangement paid, a VIP tour of the Jura distillery, an Olympus digital camera and a two day photography masterclass by Jim Richardson from The National Geographic. The competition runs until 21 January 2011 and for details of how to enter, go to www.isleofjura.com/wishyouwerehere.
Scotch Malt Whisky Society - hotel partnership expanded
The Scotch Malt Whisky Society and hotel chain Hotel du Vin have announced an expansion of their collaboration to a further nine hotels. The collaboration was originally started in January of this year and involved three hotels with the chain. This initial trial meant that the Society's members and whisky enthusiasts could enjoy a range of their whiskies in these three hotels and it has proved so popular amongst guests that they are rolling it out to the whole hotel chain. In addition to the SMWS whiskies being behind the bar, guests will get the chance to match whiskies with their restaurant meals and there will also be bespoke whisky tastings at each venue. For further information, go to www.smws.com or www.hotelduvin.com.
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