Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday. Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.
Here is the round-up of the news from this last week ...
The popular Scotch single malt brand of Ballantine's has announced its third flavoured spirit drink expression - Ballantine's Wild. The new drink marries Ballantine's whisky with wild cherry flavouring and follows the lime-flavoured Ballantine's Brasil and the tropical Ballantine's Passion. It is described as having the flavour of 'sweet and tart cherries' and is recommended to be consumed over ice or as part of a cocktail. Ballantine's Wild has been created by Sandy Hyslop, the Master Blender for Ballantine's and is bottled at 30% ABV. It will initially be exclusive to the Polish market and will have a full global launch later in the year.
"Ballantine's have been innovating and breaking conventional codes of whisky since 1827, and Wild is no exception. Our flavours have been doing exceptionally well and we wanted to continue to offer even more variety, this time with our first dark fruit expression."Sandy Hyslop.
The family-owned Islay distillery of Kilchoman have announced details of their latest single malt release - the Kilchoman Madeira Cask Matured. The new whisky is bottled at five years of age. Everything included in the release was heavily peated spirit (50ppm), distilled in May 2016 and then matured in casks that had previously held Madeira wine. Just 46 hogheads have been used and there will be 17,000 bottles available. These will be sold through selected specialist whisky retailers globally. The Kilchoman Madeira Cask Matured is bottled at 50% ABV. No details of price was given.