Review / Diageo Special Releases 2022 : Elusive Expressions

 

 

The Special Releases are an annual set of bottlings released by Diageo - Scotland's largest producer of whisky. The collection of whiskies appears each Autumn and has been given a theme for the last couple of years. The 2022 edition has been named Elusive Expressions and is designed to push the boundaries of cask strength whisky through the innovative use of casks and cask finishes. Each whisky has been created by Dr. Craig Wilson, Master Blender of the Special Releases programme.

Review - Haig Club Clubman

The Clubman is the first permanent addition to the Haig Club single grain Scotch whisky range. Like the original Haig Club, which was launched to much media coverage in 2014, the new Clubman is a collaboration between brand owners Diageo, ex-footballer David Beckham and media guru Simon Fuller.  The name is inspired by a 1922 advertising campaign for Haig whisky that celebrated a series of whisky-drinking clubs and marketed as 'The Clubman's whisky since 1627'.  The Clubman is designed be the mainstream product in the range with Haig Club being the luxury option.

Review - Haig Club

Haig Club was one of the biggest and most talked about whisky releases of 2014.  It is a single grain whisky and launched the genre on a global scale with unprecedented coverage.  The term 'single grain' refers to whisky that is made at one location and from a grain other than barley.  This is usually maize or wheat.  The brand has been the subject of one of the biggest, if not the biggest, celebrity links in whisky history with the use of David Beckham and this has brought it much attention from media and consumers alike.