Showing posts with label trade route series. Show all posts
Showing posts with label trade route series. Show all posts

Thursday, April 18, 2013

New release - Johnnie Walker 'The Gold Route'

The Johnnie Walker The Gold Route is the the latest release in the Trade Routes series from the world's leading whisky brand.  It is the second in the series and follows on from The Spice Road, which appeared back in November 2012. This is available exclusively in the Duty Free/travel retail sector and aims to pay tribute to the pioneering traveling heritage of the John Walker and his company.  The Trade Routes series is part of a larger series named the Explorers' Club Collection, with further releases to be announced during 2013.

Wednesday, January 9, 2013

New release - Johnnie Walker 'The Spice Road'

Just before Christmas we announced that the world's largest whisky brand had released the first in a new series, which will be exclusive to travel retail - Johnnie Walker The Spice Road.  The series is called The Explorers' Club Collection in reference to John Walker's pioneering travel around the world to establish markets for his whiskies back in the 1800s.  The Spice Road is the first in a sub-series named the Trade Route Series - the whiskies are inspired by the cultural richness that can be found on three of the world's great trade routes.