New release - Johnnie Walker 'The Royal Route'

The Royal Route is the third and final release in the Johnnie Walker series called The Explorers' Club Collection.  The series is so called in reference to John Walker, the brand's founder, and his pioneering travel around the world to establish markets for his whiskies back in the 1800s. The Royal Route has been created by Diageo's Johnnie Walker blending team headed by Jim Beveridge and is made using a variety of ages of whisky, including some very old casks. It is bottled at 40% ABV and is available now for £97 ($159 US) for a one litre bottle.

New release - Johnnie Walker 'The Gold Route'

The Johnnie Walker The Gold Route is the the latest release in the Trade Routes series from the world's leading whisky brand.  It is the second in the series and follows on from The Spice Road, which appeared back in November 2012. This is available exclusively in the Duty Free/travel retail sector and aims to pay tribute to the pioneering traveling heritage of the John Walker and his company.  The Trade Routes series is part of a larger series named the Explorers' Club Collection, with further releases to be announced during 2013.

Inbox - March 8, 2013

Welcome to this week's Inbox.  For those that have recently discovered us, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

New release - Johnnie Walker 'The Spice Road'

Just before Christmas we announced that the world's largest whisky brand had released the first in a new series, which will be exclusive to travel retail - Johnnie Walker The Spice Road.  The series is called The Explorers' Club Collection in reference to John Walker's pioneering travel around the world to establish markets for his whiskies back in the 1800s.  The Spice Road is the first in a sub-series named the Trade Route Series - the whiskies are inspired by the cultural richness that can be found on three of the world's great trade routes.

Inbox - November 30, 2012

Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.

As with the previous weeks, this last week has proved super-hectic for all four of us as we have hit Christmas trading in our day jobs.  It has proved difficult to get any blogging done as a result.  Please bear with us over the coming weeks - posts will appear, but less frequently and when we have any spare time.  Here is what has caught our attention this week ...