Friday, October 22, 2010

Inbox > October 22, 2010

Inbox is a weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox has been born! It will feature items from around the world of whisky and will be published by us each Friday. Within Inbox we will write a couple of lines about each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So grab a dram and we hope that you enjoy ...
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Amrut – Limited release announced
Amrut, the innovative Indian single malt whisky distiller from Bangalore, has released another limited edition – Amrut 100. This whisky has been matured in handmade 100 litre casks, bottled at 100 proof (57.1% ABV) and is presented in 100cl bottles. There will only be 100 numbered bottles rleased in to five specific markets (Belgium, Denmark, the Netherlands, Sweden and the UK). The 100 is a peaty expression of the award winning Amrut single malt.

Classic Malts – Claim Your Share promotion
The range of single malt whiskies promoted under the Classic Malts banner are offering Friends of the Classic Malts the opportunity to sample a free dram. The whiskies in the promotion are Dalwhinnie, Glenkinchie, Singleton of Dufftown and Talisker. If you are not a Friend of the Classic Malts already, then you can join up at www.malts.com and take part. Being a Friend gets you various benefits such as regular product updates, offers and similar promotions. Hurry though as they only have 125,000 drams to give away!

Laphroaig – Triple Wood is back!
The famous Islay distillery has announced that a batch of 400 bottles of their limited edition Triple Wood expression has arrived at the distillery. Further stock has been distributed to various Duty Free/travel retail markets around the world. The Triple Wood is so named as it has been matured in three different types of casks – firstly in regular ex-bourbon, then in small quarter ex-bourbon casks and then in Oloroso sherry casks. All bottles are in the one litre size and can be ordered through the www.laphroaig.com website for £49.50. Duty Free prices around the world may vary.

Whyte & Mackay – Special promotion
Next time that you buy a regular bottle of Whyte & Mackay Special blended whisky, you may get more than you bargained for. The famous whisky company has filled 250 bottles, labeled as Special, with their award winning 30 years old blend to celebrate the launch of their new website. These 250 bottles have been randomly placed in cases of regular Special and have their true identity revealed inside the cap. The regular Special retails at around £15 a bottle, while the 30 years old is worth £150! The bottles could be anywhere in the UK, so good luck. Visit www.whyteandmackay.co.uk for further details.

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