Wednesday, November 17, 2010

News > Penderyn launch Welsh Whisky Wednesdays

penderyn madeira finishWe are delighted to announce that Penderyn, the only Welsh single malt whisky, are today launching a new initiative - Welsh Whisky Wednesday. The aim of this new initiative is to raise awareness of Penderyn whisky and get more people to sample it, especially those who may not previously tried it or considered trying it. Each wednesday the Welsh distillery will be placing sampling bottles of Penderyn behind some of London's best bars and these venues will change each week. The venues will be announced each wednesday morning and the first two venues are the iconic whisky bar Albannach on Trafalgar Square and the Mint Leaf Lounge in The City.

So, how does it work? Firstly, you have to be over 18 years of age but otherwise it sounds easy! The sample of Penderyn is free to every consumer who comes to one of the venues between 5-7pm and mentions 'Welsh Whisky Wednesday' to the bar staff. They will then give you a complimentary dram of Aur Cymru ('Welsh Gold' in English) Penderyn whisky. This is limited to one dram per person. You don't need to book ahead, pay or buy anything else, join or sign up for a club - just turn up and ask for your free Penderyn dram!

As mentioned, Penderyn will be announcing the new promotional venues for Welsh Whisky Wednesday each wednesday morning. You can find these out via Penderyn's Facebook page or @PenderynWhisky on Twitter. For further information on the Penderyn distillery, go to their website or check out our distillery visit review and notes. Enjoy!

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