Inbox > November 12, 2010

Inbox is a weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox has been born! It will feature items from around the world of whisky and will be published by us each Friday. Within Inbox we will write a couple of lines about each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So grab a dram and we hope that you enjoy ...
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Azerbaijan starts making whisky
The former Soviet state is starting to produce its own whisky in December. It will be made by the Tovuz-Baltiya Company, which was founded in 1989, who already make a range of fruit wines, brandies and vodka. Tovuz-Baltiya's general director, Naig Mammadhasanov, has said that their new whisky will be exported to the local market plus new expanding markets such as China, Eastern Europe and India. Watch this space!

EliteMarket.com - new 3D whisky shopping experience
EliteMarket.com, an innovative and revolutionary luxury brand website, has launched their new Fine Malt Whisky Cellar. This offers the world's first ever virtual 3D platform to offer a fully immersive shopping environment in which users can access information and purchase some of the finest malt whisky brands on the market. The brands used in the launch are Balblair, Dalmore, Fettercairn and Old Pulteney, with more to join soon. We tried it out and it is great fun and very easy to use! To take your own tour of the EliteMarket Fine Malt Whisky Cellar and to make any purchases - click here. For further information on the EliteMarket and the other facets of luxury lifestyle that they cater for, please visit www.elitemarket.com.

Yamazaki - 1984 bottling wins highest accolade
A whisky from Japan's oldest whisky distillery has won the top prize at the International Spirits Challenge awards, held in London this week. Yamazaki, the Suntory owned distillery that was formed in 1923, entered their 1984 vintage whisky against 300 other whiskies from around the globe and walked off with first prize. The whisky then went on to win the Supreme Spirit Champion prize, which is awarded to the best spirit from across all the spirit categories. This makes it the first Japanese product to win either of the prestigious awards.