Friday, November 10, 2017

Inbox - The Week's Whisky News (November 10, 2017)

Welcome to Inbox.  For those new to WFE, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  This is the news that has grabbed our attention this week.

________


Lagavulin
The Islay based distillery of Lagavulin has announced that it is adding a new whisky to its core range of single malts. The Lagavulin 8 years old was originally launched in limited quantities last year to celebrate the diatillery's 200th anniversary, but has proved so popular that it has now been made permanent. As with the anniversary release, the new whisky is inspired by legendary Victorian whisky writer Alfred Barnard. He visited Lagavulin on his travels and sampled an 8 years old, describing it as "exceptionally fine".

The new version of Lagavulin 8 years old will be initially available in specialist retailers within selected markets (including Canada, Europe, Japan, Taiwan and the USA) from mid-November. Further markets will then come on stream in early 2108. It is bottled at 48% ABV and has a recommended price of £47.

“Our aim for the 200th Anniversary was to bring Islay to life for as many people as possible, and by re-releasing this bottling as a permanent offering in our portfolio, we’ll be able to continue sharing Lagavulin’s heritage across the globe for many years to come.” 
Richard Walker - Global Head of Malts at Diageo.


Scotch Malt Whisky Society


The SMWS have launched a number of new membership packages that allow buyers to build options on top of the core membership, which is £65, and tailor it to receiver's whisky loves. The move is announced in time for Christmas purchasing. The Society, which is the world's leading whisky club with over 26,000 members, specialises in single cask whisky and a variety of other spirits. They offer approximately 20 new bottlings each month. The details of the packages are below.

  • Pioneer (£130): the most popular option - core annual membership plus a beautiful welcome pack containing three 10cl sample bottles, a £15 e-voucher, SMWS journal and club lapel badge.
  • Champion (£110): core annual membership plus a specially selected bottle of the moment. 
  • Explorer (£90): core annual membership plus a Taster Pack containing five 25ml samples of Society whiskies from its 12 flavour profiles. 
  • High Flyer (£80) core annual membership plus a three-dram tasting flight for one person at the Society’s Kaleidoscope bars in London or Edinburgh. 
  • Sharer (£125): core annual membership plus two tasting vouchers (each worth £35) redeemable at any of the Society’s partner bars and events around the UK, and its Kaleidoscope bars in London and Edinburgh.

For further details, please visit www.smws.com. To purchase any of the memberships, please visit www.smws.com/whisky-club-membership.


Get Social With Us
Follow us for regular news updates throughout the week.