Friday, July 27, 2018

Inbox - The Week's Whisky News (July 27, 2018)

Welcome to Inbox.  For those new to WFE, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  This is the news that has grabbed our attention this week.

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Glenfiddich 
The best selling Speyside single malt of Glenfiddich has announced the fourth innovative whisky in its popular Experimental Series. Fire & Cane follows the IPA Experiment and Project XX from 2016 and Winter Storm from 2017. It has been created by Brian Kinsman, the Glenfiddich Malt Master, and uses peated spirit (which was first produced at the distillery in 2003) that has been finished for three months in ex-rum casks. Some classic spirit has also been used for Fire & Cane and both this and the peated spirit were initially matured in ex-bourbon casks.

Glenfiddich Fire & Cane is presented in a glass bottle that is brown at the base and gradually transforms to be clear at the neck. The number of bottles was not revealed in the press release and it will initially be available shortly in the USA. It will then be available in the UK in the Autumn. The recommended retail price is $50 US.

"Fire & Cane truly encapsulates our spirit of experimentation. We started with a question - what would happen if we did something with peat that we had not done before? The answer is an unconventional and unexpected whisky, one that is truly surprising. It is a bold combination."
Brian Kinsman.


Mortlach


The Speyside distillery of Mortlach has announced a revamp of its core range, which introduces three new expressions to replace the previous three bottlings. The new whiskies are the 12 years old 'Wee Witchie', the 16 years old 'Distiller's Dram' and the 20 years old 'Cowie's Blue Seal'. All three are designed to show the bold and audacious nature of the distillery, which is nicknamed 'The Beast of Dufftown', with the bottle size reverting to 70cl from the previous 50cl.

All three are bottled at the strength of 43.5% ABV and have undergone Mortlach's unique 2.81 times distillation process. The 16 and 20 year olds have been matured exclusively in ex-sherry casks, while the 12 years old has a combination of ex-bourbon and ex-sherry casks. All will be released initially in Taiwan in the Autumn, before being rolled out to other selected world markets. The recommended prices are - 12 years old (£50), 16 years old (£80) and 20 years old (£200).

"These whiskies really stand out in Speyside. For me it’s the way the unique 2.81 process gives you such an intensely complex liquid and character from the minute it comes off the still; it’s like having three distilleries at the one still house. Our job is to hone the character in the right way."
Dr. Craig Wilson - Master Blender at Diageo.


Tomatin
The Highland distillery of Tomatin has announced details of its latest limited edition single malt - the 15 years old Moscatel Wine Finish. The whisky was distilled in 2003 and has seen a lengthy five year finishing period in first-fill ex-Moscatel wine barriques. It follows similar previous wine casks releases including the 14 years old Cabernet Sauvignon Finish and 9 years old Caribbean Rum Finish. There will be just 6,000 bottles available in selected worldwide markets. It is bottled at 46% ABV and will cost £75 per bottle.

"Moscatel wine releases are relatively rare with whisky and tend to be limited as the casks aren’t widely available – making this expression a must-have. We expect it will prove very popular to those looking for something a little different, but still typically Tomatin."
Jennifer Masson - Marketing Manager at Tomatin.


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2 comments:

Aaru Garg said...
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marketing poshe said...
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