Inbox is back after its festive break and is ready to bring you more news! Inbox is a weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox has been born! It features items from around the world of whisky and is published by us each Friday. Within Inbox we will write a couple of lines about each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. This week seems a bit quiet as most companies have been concentrating on Burns Night events or recovering from Burns Night events! Anyway, here goes ...
Dewar's announce new bottle design
The famous Scottish blend has undergone a small face-lift across its range, which includes the popular White Label plus a 12 and 18 years old and the Signature. The bottle shapes have remained the same but the label designs have been given a more contemporary look. Every label will now include 'brand heritage features' including a 1846 age statement - the date that Dewar's was founded - plus founder John Dewar's signature and the Royal Warrant symbol, which has been awarded to Dewar's by every reigning monarch since Queen Victoria. Dewar's senior brand manager Demetrius Giouzelis says “Dewar’s believes in making full, well-rounded whiskies that are enjoyable to drink. It is this well-rounded taste which was the inspiration for our new packaging design".
Early Times bourbon to return to USA
Brown Forman, the owners of the Early Times bourbon brand, have announced that they are to relaunch the famous whiskey back in to the US market for the first time since 1983. It has previously only been available in various export markets and these will be phased out over time. The bourbon's packaging (pictured, left) will pay homage to the packaging of post-Prohibition 1930s Early Times and will retail for $15-20. The launch will be backed up by information and adverts in several US trade magazines. The Early Times brand manager Joe Murray says, “the results of the taste test were what really told us we had a winner. Early Times offers a quality product, at an accessible price point, capitalizing on the growing number of consumers entering the bourbon category”.
Finally, a couple of weeks ago we reported that Ardbeg were about to launch an iPhone app. This has now happened and it includes interactive features such as a distillery profile and facts, tasting notes for Ardbeg's core range of single malts, news updates and access to the online Ardbeg shop. The app can be downloaded from iTunes or the App Store on an iPhone.