Inbox > August 19, 2011

Inbox is our weekly round up of whisky news and PR type material that has recently found its way in to our email inbox. Inbox was born as we sadly cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday. Within Inbox we will write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So here goes with this week's edition. Enjoy ...
___________________________________________________________
Glenlivet > The Legacy Trail launched in Edinburgh

The famous Speyside distillery have announced their sponsorship of a new interactive experience. The Glenlivet Legacy Trail uses geocaching technology, which is a high-tech treasure hunting activity using handheld GPS systems that has been used by over five million people around the world. The Glenlivet Legacy Trail is one such treasure hunt, which is based in the streets of Edinburgh and is designed to take both locals and tourists around various sights in the city and teach them history. Each person or group taking part will have to find a series of hidden boxes, called ‘geocaches’, and landmarks include Edinburgh Castle and The Royal Mile. Further details of the Glenlivet Legacy Trail can be found at www.geocaching.com.

Highland Park > Win a guitar!

In a brand new competition, which has been launched today, the distillery from the Orkney islands are offering one lucky person the chance to win a guitar. The guitar (pictured, left) has been signed by the members of the multi-award winning band Arcade Fire – they recently celebrated the UK leg of their juggernaut of a world tour with the guys from Highland Park. As a thank you, the band have signed a special Highland Park guitar. For the chance to win, visit the special Highland Park Facebook page, ‘Like’ them, enter your details and keep your fingers crossed!

Jura > Caskaway promotion

The Isle of Jura distillery have launched a new online promotion called Caskaway. This gives fans of the distillery’s single malt the chance to own their very own cask, worth £10,000, but at a fraction of the cost. The whisky in question started life maturing in an American ex-bourbon cask, before being transferred to the ex-Oloroso sherry cask in which it remains. The promotion will run for eight weeks and incorporates an old island tradition – to knock on wood before drinking some whisky is believed to bring good fortune. Therefore, you will have the chance to ‘knock’ on the cask, and for each ‘knock’ the £10,000 price tag will reduce by £1. One lucky person will then be selected and given the chance to buy the cask for whatever its new price is! To take part and to register your ‘knock’, please visit www.isleofjura.com. Check out the video below for more details about the whisky ...