Monday, September 19, 2011

Inbox > September 19, 2011

whisky for everyone inbox logoInbox is our weekly round up of whisky news and PR type material that has recently found its way in to our email inbox. Inbox was born as we sadly cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday. Within Inbox we will write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to.

However, following our holiday to Cuba the Whisky For Everyone email was bursting at the seams upon our return - so we decided to split last week's Inbox in to two parts.  Sit back and enjoy this bonus edition, before we return to the normal format on Friday.

Arran > New 12 years old launched 
Cool, classy packaging
The award winning Isle of Arran Distillers have announced a new product – the first batch of a 12 years old Cask Strength. This release will be at the end of September and will consist of 12,000 bottles. The whisky has been constructed, using a combination of first-fill and second-fill ex-sherry casks, by Master Distiller James MacTaggart. The cask strength is 54.1% ABV. Euan Mitchell, Arran’s Managing Director says, “The influence of the sherry casks has resulted in a powerful, spicy and rich whisky with notes of dark chocolate, toasted oak and baked apples. Adding a splash of water brings further depth with subtle flavours of citrus fruits and cinnamon”.

Balblair > WIRED Magazine photo competition
Timed to perfection ...
The north Highland distillery of Balblair, owned by Inverhouse Distillers, has teamed up with popular magazine WIRED to create an exciting new photography competition.  The first prize is a VIP trip to the distillery and a bottle of Balblair 1965 Vintage - their oldest vintage released to date, worth £1,500.  The theme of the competition ties in with Balblair tag line - Timed to Perfection.  Entrants are asked to interpret that expression and submit photographs, which will be judged by Steve Peck, the WIRED Picture Editor, and Edmund Clark, the Editorial Photographer of the Year 2010.  The closing date is 14 October and the winning photo will be published in the January edition of WIRED.  For further details and to enter - click here.

Black Grouse > Team up with RSPB
Helping the RSPB
An award sponsorship scheme between the Black Grouse whisky brand, owned by the Edrington Group, and the Royal Society for the Protection of Birds (RSPB) has been extended for a further three years. The scheme was originally started in 2008 and was created to raise awareness about the critical decline of the black grouse in the UK. This was prompted by a dramatic slump in numbers, which had fallen from 25,000 male birds in 1970 to only 5,000 in 2005. The scheme has already raised £300,000 and has seen numbers beginning to rise steadily, almost doubling in some locations. A further £150,000 will be given in the next three years to continue the good work. The extension was announced by Gerry O’Donnell, the Director of the Famous Grouse brand, and Stuart Housden, the Director of RSPB Scotland.

Glendronach > Tee off with a special whisky
Donald's favourite
The award winning independent distillery of Glendronach have announced that they will be supplying a limited edition whisky to celebrate the opening of Donald Trump's controversial new golf course near Aberdeen.  The tycoon invited a number of distilleries from the local area to submit samples and selected a Glendronach 25 years old single malt as the winner.  The whisky, which was selected by Managing Director of The Benriach Distillery Company Billy Walker, will come in 500 commemorative bottles and will be released to coincide with the grand opening of the £750 million golf complex next Summer.  No further details are available, but Billy Walker described the whisky as, "classic Glendronach - a silky and smooth fusion of sherry sweetness and concentrated fruit".

Jim Beam Red Stag > Try a new cocktail
Ahoy me hearties!
Believe it or not, today is ‘International Talk Like A Pirate Day’. Yes you read that correctly, but that is not the news here. To celebrate this day (question – is anyone really celebrating this?), the people behind Jim Beam Red Stag – the American bourbon infused with black cherries – have created a special cocktail. The Cherry Sour Sea Dog (pictured, left) can be made as follows - muddle four cherries in a dash of lemon juice in the bottom of a shaker glass, add 50mls of Jim Beam Red Stag and a drop of Angostura bitters and shake hard over cubed ice, then put all contents into a tumbler and garnish with a fresh cherry and lemon snap. Sounds delicious – try it out.

Whisky Socials @ the Athenaeum Hotel
Here's one for anyone in London - the Athenaeum Hotel, which is located on Piccadilly, has announced a series of whisky evenings where they will play host to some of the world's best known brands.  The Whisky Socials will incorporate a tutored whisky tasting with food matchings thanks to specially created menus for each event.  Each event will cost £39 per head and places can be booked by visiting or by calling 020-76403322.  The events are as follows ...
6 October 2011 - Aberfeldy & Dewar's with the legendary Roger Mallandine.
24 November 2011 - Balvenie with Dr. Andrew Forrester, the UK Brand Ambassador.
25 January 2012 - Burn's Night Special with The Macallan.
There is also a date in March 2012, yet to be confirmed, which will see Richard Paterson hosting a Dalmore evening.

1 comment:

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