Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. This is the news that has grabbed our attention this week.
The Scotch whisky brand of Loch Lomond has announced a five year sponsorship deal with major UK golf championship The Open. This will see the portfolio of whiskies marketed as 'The Spirit of The Open' and also support the Ricoh Women's British Open. The sponsorship will run until the 2022 event and will include the 150th anniversary tournament, which will take place at St. Andrews in 2021. A number of golf themed limited edition whiskies are promised. Loch Lomond's first involvement will begin at The Open 2018, which is being held at Carnoustie in July.
"We are extremely proud to have agreed this prestigious partnership. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world."
Colin Matthews - CEO of Loch Lomond Group.
The Teeling 34 years old will be exclusively sold in the USA and there are just 38 bottles available, which can be purchased via selected specialist retailers from March 1. Each bottle will cost $5,000 US.
“This bottling is reflective of our goal to help drive diversity in Irish whiskey by introducing interesting and unique super-premium bottlings. This 34 year old Irish single malt represents a rare piece of Irish whiskey history in each bottle.”
Jack Teeling - Founder of Teeling Whiskey Co.
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