Friday, February 16, 2018

Inbox - The Week's Whisky News (February 16, 2018)

Welcome to Inbox.  For those new to WFE, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  This is the news that has grabbed our attention this week.


Loch Lomond
The Scotch whisky brand of Loch Lomond has announced a five year sponsorship deal with major UK golf championship The Open. This will see the portfolio of whiskies marketed as 'The Spirit of The Open' and also support the Ricoh Women's British Open. The sponsorship will run until the 2022 event and will include the 150th anniversary tournament, which will take place at St. Andrews in 2021. A number of golf themed limited edition whiskies are promised. Loch Lomond's first involvement will begin at The Open 2018, which is being held at Carnoustie in July.

"We are extremely proud to have agreed this prestigious partnership. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world."
Colin Matthews - CEO of Loch Lomond Group.

The Teeling Whiskey Co, the independent Irish distiller and bottler, have announced the release of a very limited edition single malt - the Teeling 34 years old. This is their oldest bottling to date and is thought to be the oldest Irish whiskey in the world. The whiskey was distilled and filled to cask in 1983 and has been exclusively matured in American oak ex-bourbon barrels for the full duration.

The Teeling 34 years old will be exclusively sold in the USA and there are just 38 bottles available, which can be purchased via selected specialist retailers from March 1. Each bottle will cost $5,000 US.

“This bottling is reflective of our goal to help drive diversity in Irish whiskey by introducing interesting and unique super-premium bottlings. This 34 year old Irish single malt represents a rare piece of Irish whiskey history in each bottle.”
Jack Teeling - Founder of Teeling Whiskey Co.

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