Here we offer you a sneak preview of the cover design for the forthcoming version of Jim Murray's Whisky Bible 2011. We thought it was interesting, as it marks a fairly radical departure from previous designs that have followed a slightly more traditional route. It is understood that the contents and layout of the book will follow the same format as in previous editions, but with a more contemporary feel. Matt discovered this while looking on the BBC Northampton website. They recently featured an article on Jim Murray and the forthcoming book, as it is printed in a town in Northamptonshire (a little tenuous we know, but that's local news for you in small town UK!). Matt found this on one of his regular checks of the site, as he was born and grew up in the county.
To read the full article about Jim Murray and the forthcoming Bible - click here.
The Jim Murray's Whisky Bible series is arguably the most comprehensive guide to whisky on the market. The 2011 edition will be the 8th version of the book. Each edition contains almost 4000 tasting notes of single malts, blends, vatted malts and grain whiskies from around the globe. Approximately 900 of these are new whiskies that have been released since the publication of the previous edition. Each whisky is assessed by Jim Murray, who writes tasting notes in his unique style and marks each one out of 100 using his own criteria for the nose, taste, finish and balance. The Bible has amassed a cult following around the world and Murray's opinion holds significant weight both in the consumer market and the whisky industry.