Friday, August 2, 2013

Inbox - August 2, 2013

Welcome to this week's Inbox.  For those that have recently discovered us, Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  Every brand under the sun seems to have won something at the IWSC (International Wine & Spirits Competition) awards this week and we have been bombarded with PR material as a result.  However, here is the news that has attracted our attention this week ...

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Auchentoshan - New limited edition
Morrison Bowmore Distillers, the owners of the Lowland single malt brand, have announced the release of a new limited edition bottling - the Auchentoshan Virgin Oak.  This news follows hot on the heels of a similar release from Auchentoshan's sibling distillery of Glen Garioch, which we reported on last week.  The whisky has been fully matured in ex-American virgin oak casks (virgin referring to the fact that they have never had any spirit maturing in them before), which is rare in the Scotch whisky industry.

Auchentoshan have been maturing such stock since the early 2000s and is presented in the white Auchentoshan 'limited edition' packaging with bold type and iconography.  Quantities have not been revealed to date, but the Virgin Oak will be available shortly through specialist whisky retailers.  It is bottled at 46% ABV and carries a recommended retail price of £69.99.


Bowmore - Vintage whisky arrives
Auchentoshan's other Morrison Bowmore sibling has also announced a new limited edition expression - the Bowmore 23 years old Port Cask Matured.  The spirit from the oldest of Islay's single malt distilleries was laid down to mature in 1989 and has spent its full life in ex-Port wine casks, which has added "amazing depth and flavour" to the whisky according to European Brand Ambassador Gordon Dundas.

The whisky is presented in a red hinged box, which includes a certificate signed by Distillery Manager Eddie MacAffer.  There will be 12,000 bottles worldwide, with just 720 available for the UK market.  It has been bottled at 50.8% ABV and will be available in specialist whisky retailers shortly for £380 a bottle.


Glenmorangie - Cask Master chosen
The popular Glenmorangie single malt brand have announced the winning whisky in their Cask Masters competition, which we reported on some months ago. The first stage of the competition, which will see all aspects of the bottling (including the actual whisky, name, packaging and location of the launch) chosen by Glenmorangie fans, has now drawn to a close.

Of the three whiskies on offer, Cask C has been chosen from the thousands of votes obtained from events around the globe.  This is maturing in ex-Manzanilla sherry casks and below is a short video where Dr Bill Lumsden, Glenmorangie's Head of Whisky Creation, talks about it.  For further details of the forthcoming stages of the competition, please visit www.glenmorangie.com/caskmasters.





Glenrothes - New travel retail series
Berry Brothers & Rudd have announced their new range of Glenrothes single malts that are to be exclusive to the worldwide travel retail sector - the Glenrothes Manse Brae collection.  The range is named after the street that the brand's spiritual Speyside home of Rothes House is located.  There are three expressions - the Manse Reserve, Elder's Reserve and Minister's Reserve.

The Manse Reserve is the entry level malt in the range and has been matured in a combination of ex-American oak and ex-sherry casks.  It will cost £33/€40.  The Elder's Reserve has been matured for a minimum of 18 years and will cost £80/€99.  The Minister's Reserve has been matured for a minimum of 21 years and will cost £115/€140.  We have just received a full set of samples, so look out for our review and tasting notes in the coming weeks.  All are bottled at 43% ABV and will be available in selected travel retail markets including Europe and the UK, various hubs in China, Dubai, Hong Kong, Kuala Lumpur, Singapore, Seoul and Taiwan.


Macallan - Tees off new sponsorship
The iconic Speyside distillery of Macallan have announced that they are team up with The Ricoh Women's British Open, one of the four major golf tournaments on the women's circuit.  The agreement will see the whisky have its branding on screen advertising, around the course and in the official programme as well as offer tournament goers the opportunity to sample the new Macallan 1824 Series of single malts. This year's Open is taking place at the famous St. Andrew's course in Scotland.  It started yesterday and runs until Sunday 4 August.

Peter Sandstrom, the Marketing Director at Maxxium UK (the UK distributor for The Macallan), commented, "As a sponsorship partner we are able to engage both with fans of malt whisky and newcomers alike. This gives us the opportunity to introduce our new range The Macallan 1824 Series, comprising of Gold, Amber, Sienna and Ruby. This event has grown in stature year on year and we are looking forward to being part of what is set to be an exciting Open, here in Scotland."


Teeling Whiskey Co - Gather around ...
The independently owned Teeling Whisky Company are marking The Gathering, a year long celebration of Ireland and all things Irish, with the release of a limited edition single malt.  The Gathering is an 11 years old Irish single malt whiskey that has been constructed from hand selected ex-bourbon casks.

The whiskey is bottled at 46% ABV and is non chill filtered and of natural colour.  There are just 1,000 of this commemorative bottling available.  It will cost €69.95 and is available now exclusively at The Irish Whiskey Collection store in The Loop at both Dublin and Cork airports.


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