Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. Here is this week's news that caught our eyes ...
The super premium blended whisky Chivas Regal has announced the first ever blended malt to be released under the brand name. Chivas Regal Ultis has been crafted using just five rare single malts from within the Chivas Brothers portfolio - Allt A'Bhainne, Braeval, Longmorn, Strathisla and Tormore. The use of five single malts reflects the fact that Chivas Regal has only ever had five Master Blenders in its history, with Ultis being created by the current Chivas Brothers blending team. Chivas Regal Ultis will be available to both domestic and travel retail markets globally and will cost $200 US (£159).
“I am honoured to have been one of only five Master Blenders for Chivas Regal, and I believe that Ultis represents the true essence of this iconic Scotch whisky. Only the most precious single malts from five signature Speyside distilleries have been selected to craft this luxury blended malt whisky from the House of Chivas.”
Colin Scott - Chivas Regal Custodian Master Blender.
The famous Speyside distillery of Glenlivet have announced the second bottling in The Winchester Collection, their prestigious range that showcases some of the oldest and rarest single malts remaining in their stocks. The 1966 Vintage is a single ex-sherry cask that was hand selected by Alan Winchester, the Master Distiller at Glenlivet, and there are just 100 bottles to be available. It joins the 1964 Vintage that was released early last year. The Glenlivet 1966 Vintage will cost $25,000 US (approx. £20,500) a bottle and be available in specially selected premium retailers worldwide.
"Casks of this age and quality are such a rare thing these days. The resulting single malt is literally liquid history in a glass, which has been cared for and crafted over generations."
The world's biggest selling American whiskey brand, Jack Daniel's, has announced a series of short films to celebrate its 15oth anniversary. These films attempt to bring to life the brand's home of Lynchburg in Tennessee, the distillery, those that work there and the people that populate the town. The films will appear across various media platforms in the USA in 15, 30 and 60 second formats. The first 60 second film, entitled 'Our Town', can be seen below.