Friday, February 24, 2012

Inbox - February 24, 2012

whisky for everyone inbox logoInbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. This week again includes our new feature - Tweet of the Week. This is our favourite piece of news or information that we have seen on Twitter recently. Here we go with this week's news ...

Where's the popcorn?
Black Grouse - Goes to the movies
The Oscar's are on 26 February and the Black Grouse blended whisky brand have created a range of simple cocktails to sip on while you are watching the ceremony.  In a slightly tenuous link, the three cocktails are all named after movies and/or the stars that appear in them.

The Smooth Talker (pictured, left and 'inspired' by George Clooney) mixes the blend with cola, a wedge of orange and ice.  The Silence Is Golden pays homage to the incredibly hyped silent movie The Artist - it's Black Grouse, apple juice and a squeeze of pink grapefruit over ice. The Dragon's Breath is named after the Hollywood remake of The Girl With The Dragon Tattoo and mixes Black Grouse with freshly squeezed lime and ginger beer over ice.  For further information, visit

Jameson pour homme
Jameson - Paul Daly strikes again
The world’s best selling Irish whiskey has again collaborated with Irish artist Paul Daly to produce a limited edition bottle design for St. Patrick's Day.  Daly’s design first appeared in February 2011 and was inspired by the legendary Celtic illustrations in The Book of Kells - an important part of Irish heritage that depicts the four gospels and was believed to have been produced in 800AD.  This year it will be sold in over 30 markets around the world including Australia, Spain, Russia and the USA.

The brand is also planning a number of high profile events to mark St. Patrick's Day.  These include the Jameson Global Broadcast (a special radio show direct from the Old Jameson Distillery building in Dublin), the Jameson Global Party (the main event takes place in Dublin, with other events planned in Dubai and Sofia, Bulgaria) and a new mobile phone app.

Pub quiz, Jack?
Jura - Whisky Pursuit kicks off
The distillery on the isle of Jura have announced a new consumer competition.  The 'Whisky Pursuit' is a quiz based losely on the popular Trivial Pursuit board game and is aimed at the members of Jura's Duirachs club.  Each week for a total of six months, a question will be set on the Duirachs part of Jura's website.  These will be from one of six categories and each week a person answering correctly will win a bottle of Jura Superstition.

After six months, the Duirach members with the most correct answers will be entered in to a prize draw - one will be drawn out and win a bottle of Jura's limited edition 1976 Vintage (pictured, above).  This is worth £500 and there are only 500 bottles in the release.  To join the Duirachs and/or to enter the quiz, please visit

twitter logoTweet of the week
@whiskylondon - Top 10 #whisky blogs on Twitter: No.4 is @whisky4everyone ( via Cision

- We like this kind of tweet, M&K :)

1 comment:

Tyler said...

I really hope I can get one of those Jameson bottles this year!