Friday, June 8, 2012

Inbox - June 8, 2012

Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  With the Queen's Diamond Jubilee long weekend here in the UK last week, there is not much activity in PR-land since then.  Here goes with what we have ...

Glendronach - On the road
The independently owned distillery and single malt brand of Glendronach have announced that they are going on a 'road trip' around Belgium.  It is the fourth year that they have staged such an event in what is one of their largest markets.

The Glendronach Van (pictured, above) is starting in the town of Zolder on 11 June and ending up in Beveren-Waas on 16 June. On tour will be the newly appointed Brand Ambassador Stuart Buchanan, who will be sampling the core range of Glendronach whiskies plus a specially selected single cask chosen by himself.  This whisky was distilled in 2002 and has been matured in an ex-Pedro Ximinez sherry cask (cask no. 2024, if you're in to that sort of information).  It has a strength of 55.5% ABV.  Consumers will have the opportunity to fill their own bottle from this cask during the tour.  Lucky Belgians, we say!

Whisky Round Table - June 2012
The latest sitting of the Whisky Round Table is now available for you to read.  The May edition is hosted by one of the remaining original members of the group - Peter Lemon, who runs the excellent blog The Casks.  Peter has set a question on the subject of distillery visits, and what makes a good or bad experience.  To read this month's debate - click here.

The Whisky Shop - New TV ad for Father's Day
The UK's largest whisky retail chain, The Whisky Shop, have launched a new version of their TV advert for the forthcoming Father's Day activity.  The advert shows two characteristics of each featured whisky being visually brought together.  It will air during the next 10 days in Scotland only.  For those of you not in Scotland, here is the advert ...

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