Friday, July 27, 2012

Inbox - July 27, 2012

Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  Here is what has grabbed our attention this week ...

Bruichladdich - Vive la distillerie
The worst kept secret in recent whisky history has finally been confirmed this week - the independent Bruichladdich distillery on Islay is being taken over by French drinks giant Rémy Cointreau.  Rumours had been rife around the whisky blogosphere, Twitter, Facebook etc ...

It marks the group's first steps in to the Scotch whisky market, and adds single malt whisky to a large portfolio that includes Champagne, Cognac, rum and other local spirit brands.  The transaction value amounts to £58 million, a total which assumes the entire share capital of The Bruichladdich Distillery Co and its associated debts.  We look forward to reading further news and plans for the distillery and its whisky range as the takeover progresses.

Jean-Marie Laborde, the Chief Executive Officer of Rémy Cointreau says, “The acquisition of Bruichladdich, a renowned Islay single malt with a rich and exciting heritage, is a great opportunity to enrich our high-end portfolio of brands and to confirm our strategy in the spirits luxury segment. We expect Bruichladdich to sit proudly alongside our other brands and we look forward to working closely with Bruichladdich’s experienced and passionate team”.

Johnnie Walker - Blue Casks Edition
The famous blended brand has launched a limited edition cask strength version of its iconic Blue Label expression.  Named Blue Label - The Casks Edition, this expression has been blended from a small selection of premium rare casks which were hand picked by Johnnie Walker's Master Blender Jim Beveridge.  It has been bottled at 55.8% ABV and has a retail price of $300 USD for a one litre bottle.

The Blue Label - The Casks Edition is now available through selected travel retail markets including Amsterdam, Brussels and Paris in Europe, Japan, Taiwan, Singapore, Hong Kong, New Zealand and Australia in Asia, plus the USA, Dubai and selected central and South American countries such as Columbia, Dominican Republic, Nicaragua and Panama.

Jim Beveridge comments, “This limited edition is a chance to enjoy the remarkable experience of Johnnie Walker Blue Label in a new way. Only one in ten thousand of our casks have sufficient character for Blue Label and in creating this special edition we really wanted to showcase the incredible flavours that come from the casks themselves. The flavours drawn from these carefully selected casks have intensified to produce a robust and powerfully flavoured blended Scotch whisky."

Old Pulteney - Go full Spectrum
The north Highland distillery of Pulteney has announced the release of its latest travel retail exclusive single malt - the WK217 Spectrum.  The whisky is the third and final expression in their 'boats of Wick' series, which celebrates some of the vessels that have served the famous fishing town where Pulteney is located.  It follows the previous releases WK499 Isabella Fortuna and WK209 Good Hope.

The Spectrum was built in 1920 and had an illustrious career, including helping with harbour duties around Wick during World War II.  The whisky has been matured in a combination of ex-bourbon American oak casks and ex-sherry Spanish oak casks, is non chill filtered and is bottled at 46% ABV.  The WK219 Spectrum is already available in major UK airport retailers and will be appearing in selected European and Middle Eastern airports shortly.  The retail price is £39.99.


Whisky Luxe - Edinburgh show details announced
Details of the most exclusive premium whisky event to be held in Scotland to date have been announced.  The Whisky Luxe event is to be held on Friday 7 September at The Scotch Whisky Experience in Edinburgh.  The show will showcase some of the world's rarest and most expensive whiskies, and offer whisky fans the opportunity to sample them.  Only 350 tickets are available for the event, which will cost either £125 or £150.

For £125 you will receive a set of coins/tokens that will obtain samples from the show stands.  For £150, you will receive the tokens plus a private tutored masterclass with renowned whisky experts Charlie Maclean and Jonny McCormick.  Additional coins/tokens can be purchased with all proceeds being donated to charity.  Tickets for Whisky Luxe can be purchased via, which will also feature updated news on the event and the exhibitors.


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