Inbox / The Week's Whisky News (October 1, 2021)

Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday. Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. 

Playing To Your Strengths

* This article originally appeared on the Huffington Post UK on 5/1/17.

The current buzzword in the Scotch whisky industry seems to be experimentation. This year we have seen major brands releasing whiskies that have been matured in funky wine casks, creating new recipes and collaborating with craft beer brewers.

Experimentation has generally been seen as the realm of the craft or artisan distiller, especially those new to the scene. The major players argue that they have always been experimenting throughout their history and that this is simply taking it to the next level.

So what are the big whisky brands trying to achieve from this experimentation? Is it to simply diversify their range? Is it to make their product more attractive to a wider audience or new drinkers? Or is it to be seen as a ‘craft’ product themselves?

Review - Glen Grant 12 years old, 12 years old Non Chill-Filtered & 18 years old

These three new whiskies are the latest additions to the expanding single malt range of Glen Grant, the often unsung distillery in central Speyside.  The new 12 years old and 18 years old expressions will join the current 10 years old in a revised domestic range, while the 12 years old Non Chill-Filtered will be available exclusively through the travel retail market.  They have all been created by Dennis Malcolm, the legendary Master Distiller at Glen Grant.