Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday.
Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. This is the news that has grabbed our attention this week.
The American whiskey brand of Knob Creek has announced a brand refresh that sees bottles sporting a new label. The refresh covers the core range of Knob Creek Bourbon, Straight Rye and Single Barrel Reserve, and is designed to 'evoke the brand’s big, full flavors and super-premium credentials' and enhance the brand's reputation as one of the forerunners of the American small batch whiskey movement. The new design will roll out in the USA, followed other world markets shortly. For more information, please visit www.knobcreek.com.
The Welsh whisky distillery of Penderyn has announced the sixth addition to its 'Icons of Wales' series of single malts. The Royal Welsh Whisky, which was released today on St. David's Day, pays homage to the Frongoch distillery. It closed in 1903 and was the last remaining whisky distillery in Wales until Penderyn opened in 2000. They released Royal Welsh Whisky and old bottles, such as the one pictured left, now fetch £6,000-£7,000 at auction. Penderyn's version is based on the 19th century label and is a peated expression that has been matured in ex-Port casks. It is bottled at 43% ABV and will cost £45 per bottle. It is only available via www.penderynstore.com.
The independent spirits company of Wemyss Malts has launched its new website and a very special limited edition whisky to celebrate. The new website offers the chance to join the Wemyss Malts Cask Club free of charge and membership offers access to unique bottlings released solely to the members, plus preview purchases of the latest malt whisky releases. Please visit www.wemyssmalts.com to see the new site and for more details on joining the Cask Club.
The initial bottling is a 35 years old Caol Ila and has been named 'Smoky Nectar', which was distilled in 1983. This is exclusive to club members and there are just 211 bottles that has come from the single ex-bourbon hogshead. The cask was chosen by leading whisky writer and connoisseur Charles Maclean. It has been bottled at 46% ABV and is non chill-filtered and of natural colour. No details of price were given in the press release.
The American distillery of Limestone Branch has revealed a new label design for it Yellowstone Select Kentucky Straight Bourbon. The new label, created by prominent designer David Cole, features bold vivid gold type against a lighter cream background, a waterfall from the Yellowstone National Park and has brought the distillery name to more prominence. The refresh is designed to make the brand stand out in a retail environment and give a greater connection between the whiskey and the distillery. The new packaging will be available in the USA shortly.
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