Inbox > April 8, 2011

Inbox is our weekly round up of whisky news and PR type material that has found its way in to our email inbox. Sadly, we cannot write full articles or do justice to every piece that we receive, so Inbox was born! It features items from around the world of whisky and is published by us each Friday. Within Inbox we will write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. Here is this week's news - grab a dram and enjoy!
______________________________________________________________
The Chivas Regal Cannes Experience
Chivas Regal, the premium blended whisky brand, has announced an extension to its sponsorship of the iconic Cannes Film Festival. This will be the third year that it will be an official partner of the festival, which will be staged for the 64th time this year. To celebrate, Chivas are offering a VIP trip for you and three friends to Cannes. The winner will have a whistle stop 24 hour experience that includes return flights, tickets to a movie premiere including walking along the red carpet, meeting stars, entry to an exclusive after-show party, luxurious accommodation and dinner at a top restaurant in Cannes. To enter, simply go to the Chivas Regal Facebook page. Good luck!

Spirit of Unity > A unique whisky to help earthquake victims
A group of seven independent Scottish distilleries have collaborated to create a unique whisky that will generate vital funds for the Japanese and New Zealand earthquake relief work. Each of the seven – Arran, Benriach, Bladnoch, Glendronach, Glengyle, Kilchoman and Springbank – have donated a single cask of whisky, which have been blended together to create a limited edition named Spirit of Unity. The bottle and container (pictured, left) has also been donated free of charge by Chesapeake Branded Packaging. There are only 2,000 bottles, with 1,200 being sold in the UK market through two nominated retailers – Royal Mile Whiskies and Loch Fyne Whiskies – at £59 each (plus postage). The remaining 800 bottles will be sent to Japan and New Zealand, where they will be sold. Every penny of the sales will go to the relief efforts in the two countries and this will total almost £120,000. Spirit of Unity can be pre-ordered from UK retailers’ websites.

Whyte & Mackay > Recreate 100 year old whisky
Whisky company Whyte & Mackay have recreated a whisky that has been buried under the ice of Antarctica for a century. The company's Master Blender, the legendary Richard Paterson, has taken eight weeks to blend and marry the new whisky in order to achieve an exact replica of the original whisky. This original was produced by MacKinlay's and was left by Antarctic explorer Ernest Shackleton on a failed expedition to the South Pole in the early 1900s. It was not discovered until 2007 and only recently three of the bottles were flown back to Whyte & Mackay's headquarters in Scotland, where Richard Paterson analysed the whisky. The originals are to be returned to the ice but the new version will be available shortly.

The replica Shackleton whisky will retail at £100, with 5% of the proceeds going to the New Zealand based charity who maintain part of Antarctica and who found the original crates of whisky. It has been bottled at the original's strength of 47.3% ABV and 50,000 bottles have been produced. The packaging for this new whisky has also been replicated to be as original as possible, including imperfections in the glass and wooden box! The whole series of events, from the discovery through to the blending process, has been recorded and will be released as a documentary by The National Geographic Society later in the year.