Friday, July 30, 2021

Inbox / The Week's Whisky News (July 30, 2021)

Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday. Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information. 
Here is the round-up of this week's news ... 

The Islay distillery of Bowmore has revealed three limited edition packaging designs that celebrate its collaboration with luxury car manufacturer Aston Martin. This follows the super premium Black Bowmore DB5 1964 that was released last year. The designers at Aston Martin have created a trilogy of exclusive designs for Bowmore's travel retail range of 10, 15 and 18 year old whiskies. Each features an iconic car from Aston Martin's history and the company's crest.

The 10 years old features the Aston Martin LM10, which debuted in the Le Mans 24 hour race in 1932. The 15 years old shows the Atom, a concept car from the 1940s, while the 18 years old features the DB Mark III from 1957. The Bowmore Designed by Aston Martin Collection will be available worldwide from August. Prices will be - 10 years old £45/ $63 US, 15 years old £62/ $87 US and 18 years old £93/ $130 US.


Spirit of Yorkshire
The Yorkshire-based distillery have announced their latest limited edition single malt bottling - the Filey Bay Yorkshire Day 2021. Yorkshire Day is celebrated in England's largest county each year on August 1. The distillery is hosting a virtual open day on July 31 and will launch the bottling then. The Yorkshire Day 2021 is a combination of ex-Oloroso sherry cask and ex-bourbon barrel matured whisky and is bottled at the cask strength of 55% ABV. There are just 1,500 bottles and these will be available at the distillery and a small selection of specialist retailers. Each bottle will cost £85.

The leading Japanese single malt brand of Yamazaki has revealed a new formulation of their 25 years old expression. The revamped recipe now includes whiskies matured in American and Spanish oak, plus Japanese mizunara oak. This was developed by Shinji Fukuyo, the Chief Blender of Yamazaki, and brings it in line with the 12 and 18 year old whiskies in the core range. The Yamazaki 25 years old is bottled at 43% ABV and will be available globally via specialist whisky and luxury retailers. A bottle will cost £1,435/ $2,000 US.

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