Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday. Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.
Here is the round-up of this week's news ...
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Berry Brothers & Rudd
The famous wine and spirits merchant has announced a major revamp of it spirits bottling range, starting with its Scotch whisky collection. The new packaging draws inspiration from Berry's incredible heritage that dates back to 1698 when the company was founded. It is the oldest wine and spirits retailer in the UK. The redesign was created by award-winning agency Stranger & Stranger. It features the iconic arched window frames of Berry's No.3 St. James' Street store at the centre.
The first bottlings to be released in the new livery are The Summer Releases 2021, a collection of single cask and small batch whiskies and rum. This includes spirits from distilleries as diverse as Linkwood in Speyside and Laphroaig on Islay, to Lark in Tasmania and Diamond in Guyana. They will be initially released in selected global markets including China, Germany, the UK and the USA. The remainder of Berry Brothers' spirits range will follow to the new packaging in due course.
Scallywag
The blended malt brand of Scallywag has announced a new limited edition to celebrate World Chocolate Day (July 7). The Scallywag Chocolate Edition 2021 is the fourth such annual release and features only ex-sherry casks from Speyside single malt distilleries. Brand owners Douglas Laing & Co. have teamed up with luxury chocolatier Sugarsnap to create Scallywag infused chocolates for this year's release. The Scallywag Chocolate Edition 2021 is bottled at 48% ABV and is both non chill-filtered and of natural colour. There are just 3,000 bottles which will be available in selected specialist retailers globally. A bottle will cost £55/ €64.
"We have been delighted to watch this delicious, melt-in-the-mouth limited edition grow since it was first released in 2018. It is a joy being able to taste and hand-select the darkest, fruitiest and most cocoa-rich single cask single malts that Speyside has to offer."Cara Laing - Director of Marketing at Douglas Laing & Co.
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