Friday, April 20, 2012

Inbox - April 20, 2012

Inbox is our weekly round up of whisky news and PR material that has found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday.

Within Inbox we write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.  There is lots of activity this week, so here we go ...

AnCnoc - Something RemARKabLE
No - we haven't hit the caps lock on the keyboard by mistake ... this is how the related press release was sent to us!  The up and coming single malt brand of AnCnoc, which is made at the Highland distillery of Knockdhu, have announced a new project in conjunction with renowned Scottish illustrator Peter Arkle (pictured, below).

Arkle has produced a series of images which will appear on limited editions of AnCnoc throughout 2012.  The first design features elements of the whisky making process - barley, water, heat, yeast, time and magic.  The whisky selected for this first release is also very special, as it is the first AnCnoc single malt to be released that has been wholly matured in ex-sherry casks.  There is also a short film on the AnCnoc website which charts the creation and progress of the designs.

Bowmore - Darkest Nights
The iconic distillery of Bowmore, the oldest on Islay dating back to 1779, has announced an interactive  consumer experience designed at bring their 15 year old Darkest expression to life. The Magic happens on the Darkest nights experience is being held in London on 25 and 26 April at 7.30pm, with a similar event taking place in New York in May.

The London venue, near Liverpool Street station, has been renovated to include a number of sensory rooms to unlock the secrets of Islay and the Bowmore Darkest whisky.  Fellow collaborators in the project include chocolatier Paul A. Young, astronomer Gary Fildes from the Kielder Forest Star Camp Observatory and Gideon Reeling, who specialises in bespoke interactive theatrical experiences.  It sounds great fun and tickets cost £15 from Here's a short video that they have released to whet your appetite ...

Black is back
Black Grouse - Alpha Edition
The Famous Grouse brand is adding a limited edition of its Black Grouse blended whisky to its range.  Named Black Grouse - Alpha Edition, the new whisky is a richer, smokier version of the award winning original Black Grouse.  It has been blended using a higher percentage of peaty single malt than the original.  The black glass bottle is adorned with a grouse feather and shows an alpha male grouse displaying his mating plumage.

The bottling is available exclusively from The Famous Grouse Experience shop at glenturret distillery in Crieff, or via The Famous Grouse website.  A bottle will cost £35.  It will also be available in selected travel retail/Duty Free markets, priced at €33.

It's party time
Chivas Regal -  The Art of Hosting
The popular whisky brand of Chivas Regal has teamed up with the founders of the Le Baron nightclubs to create a new limited pack.  The Chivas & Le Baron is designed around the increasing trend of drinking at home or hosting whisky tastings at home.  The pack contains a bottle of Chivas Regal 12 years old and a members card, allowing access to a new Chivas Art of Hosting website.  The site includes a series of videos by Le Baron's founders about how to throw the perfect party at home. 

The limited edition pack will be available shortly in off-trade retailers in 20 markets around the world and will cost around 10% more than the regular Chivas Regal 12 years old.

Cutty Sark - Celebration cocktails
The Cutty Sark whisky brand is celebrating the forthcoming re-opening of the boat from which it takes its name by mixing up two whisky cocktails.  The Cutty Sark, the world's oldest tea clipper, was devastated by fire in May 2007 and has undergone five years of restoration work.  The state of the art exhibit re-opens on 26 April.

The first cocktail is called Cutty Storm and is made with one shot of Cutty Sark whisky, half a shot of Bols Triple Sec liqueur, a wedge of lime and lemonade, served in a tall glass.  The other is the Cutty Fashion, which is made with two shots of Cutty Sark, two dashes of Angostura bitters, one teaspoon of gomme sugar syrup and a curl of orange peel.  To makes this, add the ingredients in a short glass with some ice and swirl for around a minute before decorating with the orange.

Creating a buzz?
Jim Beam Honey - UK launch
The bourbon based liqueur sees its launch in the UK next week and the brand is celebrating with two days of special events. Jim Beam Honey is made by infusing four year old Jim Beam bourbon with golden honey and is bottled at a strength of 35% ABV.  It will retail around the £23 mark.

The launch event for the brand see them take over Broadgate Circle in the heart of the City of London for a series of events, including the construction of a huge beehive!  Music and entertainment will also be provided, as well as the opportunity to try the new product for the first time.  The events take place on Thursday 26 and Friday 27 April between 6-9pm - entry is free and includes two complimentary drinks.

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